Marketing Overview


Goal: What is the ultimate "desired outcome?"

Objectives:
1. Engage past and existing clients
2. Energize referrals by existing clients
3. Identify and connect with new clients
4. Nurture and deepen relationships with existing clients


Activities:

Establish an online identity
A web site optimized for search engines
Establish credibility with testimonials
Connect with local directories
Connect with reciprocal links

Amplify Online Message
Facebook
Twitter
Linked In Groups and Posts
You Tube Channel
Pintrest
Flickr
HTML Email- gather emails and identify likely subscribers – regular contact

Engage Current and Potential Clients
Surveys- reward feedback
Coupons for referrals and return
Solicit reviews and feedback
Sensitive customer service response